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Gender sensitive Marketing

Remember that men and women have different purchasing habits, whatever the reason, whatever the season. Men, for instance, tend to spend more than women. According to study findings “men reported that they’ll spend $100 on their significant other, while women said they’ll spend $50. And when it comes to how much men and women expect their significant other to spend on them? Men expect to receive gifts totaling $5, and women expect $50.”

Keep these distinctions in mind when implementing your Marketing campaigns. For example, if you’re sending marketing emails or newsletters for Valentine’s Day, make sure to segment your list by gender and send different emails to each group.

If you have any data on your site visitors, tailor your landing pages by displaying different recommendations and content for the two genders.

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